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  Ericsson Nobel Prize stings
Ericsson Nobel Prize stings

Ericsson Nobel Prize stings

Ericsson Nobel Prize stings

Ericsson wanted a 5 seconds bumper sting for the live broadcast of the Nobel Prizes from Stockholm. We were working with London agency Digitas who developed the idea of thought bubbles to show the 'taking ideas further' for Ericsson. 5 seconds is not a lot when 1.5 of that has to be the Ericsson logo, so we developed a smooth and gentle thought bubble which 'bubbles' (for want of a better phrase) onto screen without being to harsh as the viewers would be watching this about 12 times and we didn't want to jarr them but to entice them to read our message.

Client: Digitas for Ericsson
Our roles: Motion graphics
Tags: Motion graphics, tv, media, sting, bumper